St. Bonaventure University (SBU) offers an online Master of Arts in Marketing Communication through its Jandoli School of Communication. The degree can be completed 100 percent online without any required campus visits. In order to maximize student engagement, SBU focuses on keeping class sizes small with a student-faculty ratio of 10:1. Online courses are delivered through Moodle, a learning management system which acts as an online virtual campus. Through Moodle, students can review lectures, access course materials, participate in class discussions, submit assignments, access SBU’s Friedsam Memorial Library, and more.
The Master of Arts in Marketing Communication requires 33 credit hours that can be completed in 18-22 months of study. This program is designed to equip students with strategic thinking and both written and visual communication skills to succeed in a variety of industry contexts; in addition, an emphasis on ethics and integrity underpins the entire curriculum. Students take core classes that cover marketing communication fundamentals, data analysis for content development and improvement, empathy and ethics when connecting with audiences, strategic marketing planning and implementation, marketing communication research, and integrating different media technologies in professional communication practice.
After completing the core courses, students can choose from electives in areas such as visual communication design, creative communication strategy, brand strategy and execution, leadership values and ethics, leadership diversity, and marketing management. For their final graduation requirement, students must complete a Capstone under the guidance of faculty mentors. To support students in their completion of their Capstone Project, this program features courses that lead students through the fieldwork and research processes, as well as the final defense.
St. Bonaventure University is accredited by Commission on Higher Education of the Middle States Association of Colleges and Schools
Online Master of Arts in Marketing Communication
Overview
Department: Jandoli School of Communication
Websites: Department
and Program
Program Format
Structure: Online program with no required campus visits
Instruction Methods: Program uses asynchronous instruction using the Moodle Learning Management System
Campus Visits Required: No
Program Length: Program can be completed in 22 months
Start Dates: Six starts per year (Two per Fall, Spring and Summer terms)
Curriculum and Graduation Requirements
Credits Required: 33 credits (10 courses + capstone)
Thesis Required: No
Capstone Options: Capstone campaign plan or thesis and final defense
Example Courses: Embracing Research: Marketing Communication Research; Finding Your Voice: Introduction to Marketing Communication; Embracing Strategic Thinking: Marketing Strategy and Planning; Integrating Creative Strategy and Design; Integrating PR in a Global Market; Integrating Digital Media, Mobile, and Emerging Technologies; Marketing Management; Visual Communication; Business Ethics
Admission Requirements
Application Requirements: Bachelor's degree; answer to essay question; two letters of recommendation
GPA Requirements: Minimum GPA 2.8
Testing Requirements: GRE not required
Tuition Costs
Estimated Tuition*: ~$26,400 + fees
Cost per Credit Hour: $800 per credit hour
State Authorizations: Program accepts students from all 50 states
