Troy University's Hall School of Journalism and Communication - Online Master of Science in Strategic Communication

The Hall School of Journalism and Communication in the College of Communication and Fine Arts at Troy University offers an online Master of Science in Strategic Communication degree program. This degree can be completed entirely online through the university’s TROY Online system. A 30-credit hour program, the master’s degree curriculum is designed to be completed in one full-year of study. Students use Canvas, a cloud-based learning management system that allows for 24/7 access of course materials, email and chat functions, discussion boards, a mobile app, and more.

Although the curriculum is grounded in applied learning development, the Master of Science in Strategic Communication also prepares students for future studies at the doctorate level if they choose to pursue a Ph.D. program. The curriculum introduces students to the foundational principles of communication theory, as well as traditional and emerging media (including digital) platforms. By studying communication technologies and the strategic use of those multimedia platforms, students develop skills that allow them to devise, launch, and evaluate strategic communication initiatives. Learning how to apply critical thinking to a range of communication issues across professional disciplines, students gain knowledge of crisis management practices and can leverage effective approaches to solve complex issues in both online and off-line environments.

Curriculum is divided between 15 credit hours (5 classes) of core class requirements and 15 credit hours (5 classes) of electives. The require core curriculum covers subjects such as Strategic Communication Theories, Communication Law and Ethics, Communication and Influence, Strategic Communication Inquiry & Research, and a Strategic Communication Capstone that students complete as their culminating experience. After they complete core classwork, students transition into their electives, which they can choose according to their interests with advisor approval. Sample elective topic areas include organizational communication, public relations, emerging media, leadership and media strategies, media management, contemporary issues in strategic communication, and global communication.

In order to complete the degree program, students must also successfully pass a comprehensive examination that covers key concepts and methods of strategic communication. They must also complete their Strategic Communication Capstone course, which requires them to blend their theoretical knowledge of communication in a practical, applied learning experience. In the capstone, students develop and implement a communication campaign, after which they present their campaign to faculty advisors and also evaluate the efficacy of their communication project.

Troy University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.